Ari Goldman founded The Choice Art Group in 1993, focusing on rare vintage animation art and establishing himself as a reputable dealer in the field. Over the years, the company has expanded its offerings to include a diverse range of artworks rooted in American pop culture, collaborating with major entities like Marvel, DC, and Disney.

In 2022, Goldman and company launched Choice Contemporary, a fine art gallery in Brentwood, California, marking a significant evolution for the group. In the spring of 2024, Choice Contemporary opened it's two-story flagship gallery on Beverly Drive in the heart of the golden triangle shopping district of Beverly Hills.

The gallery's mission is to merge the excitement of pop culture with the sophistication of fine art, featuring exhibits from both modern masters such as Salvador Dalí, Pablo Picasso and Marc Chagall alongside pop and contemporary artists such as Andy Warhol, Tom Everhart and grafitti artist RISK, among others.